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banners are by
far the most popular and widespread form of advertising
on the Internet. Almost every website has some form of banner
advertising on it.
A banner is an advertisement placed on a website. It is
the equivalent to a display ad in a newspaper or magazine,
a listing in the yellow pages, or a business card. Website
ad banners can be with static or animated (dynamic).
Banner ads link your prospective clients directly to you. If the
person viewing the page is interested in the product or service
advertised in the banner, they click on the banner which is linked to that company's web site where that can get more
information or make a purchase.
Your advertising banner is often the first thing to
represent your website. An effective banner design can make the difference between
an unsuccessful and successful ad campaign.
Banner ads can also be tracked so that the effectiveness of various banners can be tracked and you can monitor the effectiveness of your advertising dollars. If the banner ads are programmed to be tracked, you can see which websites are creating the most "click-throughs" and producing results.
The website on which your advertisement or banner is to be
placed will usually specify the parameters of the banner
to you. This includes the banner width and height in pixels,
the maximum files size in kb, the number of frames (flashes)
and the format of the banner (gif, jpeg, flash, etc.). Typical
dimensions are 468x60, 125x125, 100x100, 120x600, 125x30,
etc. Please see our pricing page for more information or contact us.
We can design and create your banners taking into account the design
and marketing principles needed to increase the number of
people clicking on your banner along with the parameters specified.
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